Yes, There is a right way and wrong way to communicate with your audience.
For starters, you want to know exactly who you targeting your message towards and appeal to their interests.
Somewhere along the line you probably decided that you wanted to build this business or web application because of a need you saw. You most likely saw this need because it was something you wished existed. In this case, you are your own best audience. If you’re building it for someone else … well, then listen to what they have to say, because your client is most likely a member of the audience that your web app will serve. You need to associate with your audience and understand them in order to build a website experience that gets your web application noticed. Build a customer character in your mind that is a composite of the audience.
Ask yourself the following questions:
– How do they think?
– What do they want?
– What are they looking for that you have to offer?
– What are their biggest challenges that they are looking for you to solve?
That is your customer.
Appeal to your audience by speaking their language. Don’t get too technical on your website. Write so everyone can understand what you’re talking about. Use terms, layouts, and pictures that your customers can appreciate.
The best designs that appeal most to your audience will depend on the demographic of your audience.
So let’s get started on this today and ask yourself, “Who is that customer that I visualized?”
Were they a corporate executive checking product pricing between meetings?
… or maybe a work-at-home mom that had 5 free minutes of her time to look up some information?
… or a teenager browsing websites for the evening, looking to pass the time and learn what you had to offer?
Knowing your customer will help you decide what types of visual components to implement on your site. The colors, the copy, section layout, the presentation, and number of animations, audio and video will all depend on who is using your website and what they are using it for.
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