The Secret to Efficiently Communicating with Readers

Yes, There is a right way and wrong way to communicate with your audience.

For starters, you want to know exactly who you targeting your message towards and appeal to their interests.

Somewhere along the line you probably decided that you wanted to build this business or web application because of a need you saw.  You most likely saw this need because it was something you wished existed.  In this case, you are your own best audience.  If you’re building it for someone else … well, then listen to what they have to say, because your client is most likely a member of the audience that your web app will serve. You need to associate with your audience and understand them in order to build a website experience that gets your web application noticed. Build a customer character in your mind that is a composite of the audience.


Ask yourself the following questions:


– How do they think?

– What do they want?

– What are they looking for that you have to offer?

– What are their biggest challenges that they are looking for you to solve?


That is your customer.


Appeal to your audience by speaking their language.  Don’t get too technical on your website.  Write so everyone can understand what you’re talking about.  Use terms, layouts, and pictures that your customers can appreciate.


The best designs that appeal most to your audience will depend on the demographic of your audience.


So let’s get started on this today and ask yourself, “Who is that customer that I visualized?”


Were they a corporate executive checking product pricing between meetings?


… or maybe a work-at-home mom that had 5 free minutes of her time to look up some information?


… or a teenager browsing websites for the evening, looking to pass the time and learn what you had to offer?


Knowing your customer will help you decide what types of visual components to implement on your site.  The colors, the copy, section layout, the presentation, and number of animations, audio and video will all depend on who is using your website and what they are using it for.


To continue this conversation and learn more about how you can save time and money building your business today online, go to: and join my private emailing list.

If you have any questions, comments or suggestions please contact me and tell me all about them.  My personal email is

Posted on March 12, 2012 in my blog

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About the Author

Phil is a technology expert with 15+ years experience architecting and building e-commerce solutions. He started in digital agencies like PixelPark and Xceed and has worked in creating cutting-edge web solutions, including being an early technology adopter with live events such as Intel Music Festival. He was also the founder of All Media Interactive Group. He specializes in open source development using LAMP, iOS, Node.js, Java, PHP, Magento, and Drupal. At Citigroup/SmithBarney, he served as Development Lead and Tech Program Manager for the Applications Development Division and also headed up Applications Data Security as a certified CISSP for Smith Barney, leading architecture domains and creating standards and best practices for the Applications Development group. In addition, Phil has built integrated social media, informational and commerce database solutions from the ground up for the mobile and desktop platforms of Queen of Raw and Favoire. Phil is a mentor at the Branson Centre for Entrepreneurship and was a Finalist for the $1M Verizon Powerful Answers Award and a Top 15 Fashion Tech Founders of the Future Finalist at New York Fashion Tech Forum.

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